What should your ad budget actually return?
Pick your industry, set your budget, and get a full forecast — clicks, leads, sales, revenue, ROAS, profit, and break-even — in seconds.
Your full forecast is ready
Profit, ROAS, break-even and the 12-month chart — unlocked instantly, plus a copy to your inbox.
How this calculator works
The model chains your budget through a standard paid-acquisition funnel: budget ÷ CPC → clicks × landing-page conversion → leads × qualification rate → appointments × close rate → sales × order value → revenue. Profit applies your industry's gross margin, and ROI/ROAS compare the result to spend. Country selection adjusts click costs; the first three months apply a learning-phase ramp.
Every assumption is an editable benchmark — when we run this exercise for clients, we replace benchmarks with your real numbers from ad accounts and analytics.
Frequently asked questions
How accurate is this ROI calculator?+
The calculator uses editable industry benchmark assumptions — average CPC, landing-page conversion, appointment and close rates, order values, and margins — adjusted per country. Results are directional planning estimates, not guarantees: your actual results depend on creative quality, offer strength, landing-page experience, and market conditions. We recommend validating the forecast against your own historical data on a strategy call.
Which industries does it support?+
Twelve presets: Real Estate, Newborn Photography, Makeup Artistry, Dental Clinics, Plastic Surgery, Med Spa, HVAC, Legal Services, Home Services, Insurance, E-commerce, and a Custom/Other profile. Each carries its own benchmark assumptions.
What does the break-even point mean?+
Break-even is the number of sales per month at which your gross profit covers your ad spend. Below it, the campaign loses money on first purchases (though lifetime value can still make it profitable); above it, every additional sale is profit.
Why do I need to enter my email to see the full report?+
The headline teaser is free with no email. The full report — profit, ROAS, ROI, break-even, and the 12-month forecast chart — is emailed to you so you can share it internally, and it lets our strategists prepare if you book a free call. We don't spam and you can request deletion of your data anytime.